But that's the idea.
A company such as ours in an industry such as this needs to be able to continuously renew its leadership and build its credibility through agility, improving its capacity to answer customers' needs. Fibrek's combination of visionary strategic thinking and tactical operations optimization has been developed in order to generate more value and improve customer satisfaction. Fibrek's ongoing metamorphosis will see the company develop enhanced and sustainable solutions for a changing landscape and an evolving new world.
Our short-term and long-term strategy will see us:
- Continue to build a more agile organization
- Seize profitable growth and diversification opportunities
- Capitalize on a renewed focus on energy
- Bring intelligence to bear on emerging markets
- Drive financial performance and debt reduction
On the operational front, we pledge to always:
- Improve efficiency and “watch dog” costs
- Optimize supply chain management
- Lead through innovation
- Improve margins
- Implement operational excellence with a lean manufacturing culture
- Maintain a high level of customer service
- Engage our employees through talent development and knowledge